Artist Development
At Gunlock Agency, we believe being an artist is about more than just making great music — it’s about building a world around your sound. Our Artist Development program is designed to help you step confidently into your unique identity, connect with your audience, and grow a long-term career. Whether you’re just starting out or leveling up, we become part of your team — guiding you through each step with intention, strategy, and creativity. Think of us as your new coaches and consultants all in one.
Artist coaching
We provide one-on-one coaching tailored to your goals, helping you define your artistic direction, overcome creative blocks, and develop habits that lead to consistency and growth. We work on mindset, confidence, and the business side of music, so you’re prepared for both the stage and the industry.
Branding Identity Building
We help you discover and refine your visual and emotional identity. From colors and fonts to mood-boards, style references, and imagery direction — we ensure every piece of your brand not only feels aligned with who you are and what your music represents, but also aligns with what your ideal fan is yearning for. You’ll leave with a clear brand blueprint that guides all future content, visuals, and campaigns.
Artist Story Building
Sometimes, the right performance makes all the difference. At Gunlock Agency, we offer
Done-For-You Recordings, providing access to world-class session musicians who can record any part your song needs — from soulful live vocals and tight background harmonies to live guitar, bass, keys, horns, and percussion.
Our team knows how to serve the song: every note is delivered with feel, precision, and professionalism, recorded in top-tier studios with pristine audio quality. Whether you need that extra sparkle of a live sax solo, lush piano layers, or a killer bass-line, we’ve got you covered.
give us your vision — and we’ll bring it to life.
Mixing and Mastering
Your song deserves to hit with clarity and impact. Our mixing services are focused on delivering punchy low-end, crisp highs, and a balanced, immersive soundstage. We mix with both technical precision and artistic sensitivity, ensuring that vocals sit perfectly, drums knock, and every element complements the song’s emotion and energy. We also provide both streaming-optimized and live performance versions (to send to DJs).
Release Strategy and Networking
Great songs deserve great launches. We help you build structured release plans that cover everything from pre-save campaigns and teaser content to playlist pitching, PR outreach, and post-release engagement. We also tap into our industry network to help connect you with producers, writers, photographers, and curators who can help amplify your releases.
OUR TEAM
Nick Bianchini
Producer, songwriter
Earl Cohen
Producer, engineer (3x Grammy winner)
Hector Gundlach
CEO, Producer, engineer, multi instrumentalist
Abby Jennings
producer, songwriter
FAQS
How long does it take to produce a song from start to finish?
The timeline for producing a record can vary significantly based on the complexity of the project. Typically, if a song is ready to record, and all the arranging and pre-production is squared away, it will take about a week to fully produce. While more intricate projects that require songwriting, arranging and pre-production, can take several weeks. It's essential to discuss your specific project's requirements with us, and we can provide a more accurate estimate based on your needs.
Do I need to provide all the songs, or can you help with songwriting and creative concepts?
We offer comprehensive music production services, which can include songwriting, arrangement, sound design and beat-making. If you have a clear vision, we can work with your ideas. However, if you're unsure or need assistance, our team of experienced writers and creatives can collaborate with you to develop a song from scratch that aligns perfectly with your goals and message.
What factors influence the cost of producing a song?
Several factors contribute to the overall cost of a record. These factors include the complexity of the arrangement and if you need our songwriting expertise, the need for "done-for-you recordings", if we need to fly out to you, and if you need us to do the mixing and mastering. If you need all of the above, we can bundle it all together at a discounted rate. To get an accurate quote, it's best to book a call with us with so that we can provide a customized estimate based on your specific needs and budget. We're committed to working with you to find solutions that meet your goals and resources.
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